Arnaud Caillot
Experience

From agency floors to building Mentimeter's first growth team.

2021 — Present
Mentimeter

Growth Marketing / Product Manager

PLGSEO/GEOViral loopsTeam building
  • →Acted as Growth Marketing Director (interim, 10 months) — focus on viral loop acquisition, SEO, GEO and paid inbound. Result: +25% YoY growth with decreasing paid spend.
  • →Project-managed the full website rebranding to reposition Mentimeter as a premium brand, driving usage and revenue growth.
  • →Built the first growth team at Mentimeter — shipping 6 tests/month at a 30% win rate. One experiment alone added +100K new users/month.
2018 — 2021
Soundtrack Your Brand

Online Team Lead

B2BPaid socialSEOCRO
  • →Led global digital marketing strategy for Soundtrack (formerly Spotify Business) — driving acquisition and revenue in North America and Europe.
  • →Boosted brand awareness and user acquisition through paid social and paid amplification.
  • →Improved activation and conversion via SEO, paid social, SEM, CRO and UX.
2014 — 2018
Rebtel

Marketing Manager

Mobile appASOReferralA/B testing
  • →Led growth strategy with a focus on SEO, ASO and mobile app acquisition.
  • →Optimized conversion and user growth through A/B testing, CRO and referral marketing.
  • →Managed paid and organic social media — Facebook, Instagram, Twitter.
2008 — 2014
Getupdated & Radon

Search & Social Senior Consultant

AgencyE-commerceSaaSContent
  • →Planned and implemented global marketing strategies for e-commerce and SaaS clients.
  • →Specialized in SEO, Google Ads, YouTube, LinkedIn, Meta and content marketing built for distribution.
  • →UX, A/B testing and conversion optimization across markets.