Experience

From agency floors to building Mentimeter's first growth team.

2021 — Present

Mentimeter

Growth Marketing / Product Manager

PLGSEO/GEOViral loopsTeam buildingAI agents

→Acted as Growth Marketing Director (interim, 10 months) — focus on viral loop acquisition, SEO, GEO and paid inbound. Result: +25% YoY growth with decreasing paid spend.
→Project-managed the full website rebranding to reposition Mentimeter as a premium brand, driving usage and revenue growth.
→Built the first growth team at Mentimeter — shipping 6 tests/month at a 30% win rate. One experiment alone added +100K new users/month.
→Built AI agents to automate key growth workflows: a growth intelligence agent that monitors actuals and trends to surface proactive budget alerts; and a translation automation agent that eliminated a 400K SEK/year manual process.

2018 — 2021

Soundtrack Your Brand

B2BPaid socialSEOCRO

→Led global digital marketing strategy for Soundtrack (formerly Spotify Business) — driving acquisition and revenue in North America and Europe.
→Boosted brand awareness and user acquisition through paid social and paid amplification.
→Improved activation and conversion via SEO, paid social, SEM, CRO and UX.

2014 — 2018

Rebtel

Mobile appASOReferralA/B testing

→Led growth strategy with a focus on SEO, ASO and mobile app acquisition.
→Optimized conversion and user growth through A/B testing, CRO and referral marketing.
→Managed paid and organic social media — Facebook, Instagram, Twitter.

2008 — 2014

Getupdated & Radon

AgencyE-commerceSaaSContent

→Planned and implemented global marketing strategies for e-commerce and SaaS clients.
→Specialized in SEO, Google Ads, YouTube, LinkedIn, Meta and content marketing built for distribution.
→UX, A/B testing and conversion optimization across markets.