A continuous cycle of homepage experimentation
Breakthrough result
+100K
new users per month, one winning experiment, after many failures that proved the process.
01 · Growth leadership
Building Mentimeter's first growth system.
The challenge was bigger than finding isolated wins. I built the team, operating rhythm and company-wide buy-in needed to make experimentation repeatable, and we failed often before the +100K win. That cycle of testing, failing and learning was the process that made the breakthrough possible.
- +25%
- YoY growth
- 30%
- Test win rate
- +100
- Experiments shipped
- 6/mo
- Testing cadence
