A walk through the channels, projects and methods I've shipped since 2007 — from agency floors and e-commerce launches to leading growth at Mentimeter and Soundtrack Your Brand.
Over 15 years I've moved from running channels myself to designing the systems and rituals that let teams compound their wins — growth frameworks, weekly testing cadences, and town halls to build internal buy-in.
Multi-channel approach: PR, content, app, web and CRO working as one system.
Focus on awareness, community engagement and synergy with SEO.
Quantitative analysis to monitor performance — paired with qualitative research to interpret the data correctly and reduce confirmation bias.
I'm always keen on learning and I love sharing findings with fellow marketers. A selection of guides I've written:
Analytical, obsessed with the truth, with a growth mindset — passionate about the people we're trying to reach and the teams who reach them.